Understanding the process of letterhead printing is crucial to producing high-quality letterheads. Once you know the process, you will be able to complete four-color letterhead printing. Below are the techniques mentioned to create high-quality letterheads.
● Format your letterhead correctly.
The four-color letterhead printing process is useful only when the formatting of the letterhead is appropriately done. The letterhead must be designed with a four-color (CMYK) palette. If you are confused about the design of your letterhead, then you must use the templates.
Templates can be downloaded online and will give you an idea of how your letterhead would look like. The templates not only give you an idea of the design of the letterhead, but it also hints at the placing of the design and the content according to your paper size.
The templates mark the safe area inside which the content can be placed to avoid any overflow. If you do not wish to use templates, then you can use any designing software like photoshop or Corel to get an initial design of your letterhead. This initial design is beneficial in the later stages of your four-color letterhead printing.
● The choice of paper
The paper you choose for your letterhead also matters a lot. The paper used in 4 color letterhead printing is of higher quality than the customarily used paper. The letterhead is the business card of your company, and thus it should make an excellent first impression. The choice of your paper will impact the opinion of your company on the customers and clients alike.
The paper used in your letterhead must not be too sloppy or flimsy. The paper needs to have a matte finish and lightweight. Thick paper on a letterhead makes you appear rigid. To strike the right balance between stability and smoothness, go for a professional look that feels just right in your hands. You may need to sample a few more than a handful of the products to get the right product.
● Envelopes and sheets
The letterhead is much like the first of the official documents of your company, but the accompanying sheets and the envelope should also match with the grade of the letterhead. Else, all the efforts invested in the four-color letterhead printing would be reduced to waste. The envelopes should be made from a premium paper type, and the second sheets should also match the quality of your letterhead.
● Order in large volumes
When it comes to print marketing, the more material you order, the cheaper it gets. You will get a good deal if you order letterheads in larger volumes. This means that if you order a single batch of the letterhead and compare it to five batches of the same letterhead, you will notice a significant price drop in the five batches of the letterhead. Therefore, always order in advance for the coming year or so. This will help your business in two ways. First, you will never run out of the stock for your branding and print advertising, and second, it will help you to save costs. So it is a win-win deal.
● Get a sample
It is always good to order a sample of your final product before you order a whole bunch of the letterhead. The sample can be altered further if you feel that there are still some changes that need to be done. In case you have missed out on some important details that need to be added to your letterhead, you can add them. But once the sample has been finalized and printing starts, there are fewer chances of edits and changes.
The aforementioned tips should help you create a letterhead that leaves a lasting impression on the intended audience.