Signage is a powerful marketing tool. It can help you gain new customers, increase sales and set you apart from the competition. But if you’re not careful, your sign can also have the opposite effect: it could confuse customers and do more harm than good.
Here are some great signage ideas for your business:
A clear sign will help people understand your business, whether they’re driving by or walking past your store window. Make sure that the information on your sign is easy to read and understand from any angle, including at night when lights are shining on it. Look at examples of other signs in your area to see if they’re clear enough. If they’re not, make changes until they are.
Colour can be an important part of any sign because it attracts attention and adds energy to a design element. But using too much colour can make your sign look unprofessional or garish — so be careful! Always use a limited palette of colours that fit well together (like reds and blues), instead of throwing all sorts of bright shades together in one design element (like reds, blues, greens and yellows).
You want people to notice your sign, but you don’t want them to be distracted by it. So, try making the colours of your sign stand out against the background and make sure it’s big enough for people to see from far away.
Don’t put too much information on your sign or people won’t know what they’re looking at! Stick with an easy-to-read font size and colours that match other signs in the area so everything looks uniform and professional.
Use clear and concise words for a good signage. In order to be effective, you need to use words that customers can easily understand. Avoid using jargon or technical terms that might confuse customers and make them lose interest in your sign.
Use images or graphics to enhance your message. Images and graphics help create an emotional connection with the audience and make it easier for people to remember what you’re trying to say.
Include contact information such as phone number, email address, website URL, etc., on all of your signs so people know how they can reach out if they have questions or want more information about your products/services
Choose custom designs that match your company’s branding and style — this will help customers recognize your business from others nearby in the same location or industry without having to read labels or signs first!
Use arrows pointing toward where you want people to go next — whether it’s toward your office door for people who want more information about services offered at this location (like medical offices), or toward a display table with products for sale (like clothing stores).